Chase Pay in 4

Chase Pay in 4 is a new buy now pay later service that splits eligible debit card payments into 4 equal payments over 8 weeks.

This product launch made Chase the first bank among its competitors to offer a buy now pay later service.

Timeline

Design: 5 months. Development: 9 months.

Team

3 designers (including me).
2 content strategists.

Product Goal

Be the first bank to offer a buy now pay later service.

Design Goal

Have the essential information needed to allow a customer to open and pay a pay in 4.

Engineering Goal

Minimal development.

Team Goal

Launch the product asap.

Outcomes

  • Became the first bank to launch a buy now pay later service.

  • Reached an NPS score of 95/100.

  • Slowed launch due to popularity.